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How To... Stand Out in the Digital Jungle

Eric Visser, CEO of programmatic experts JustPremium, thinks that when it comes to digital engagement, we can learn lessons from a particular Papua New Guinean bird.

The warm, tropical forests of Papua New Guinea make the perfect home for an incredibly diverse range of animal and plant life. But, as in any lucrative environment, competition is rife.

It’s fascinating to see how life responds to a crowded and competitive arena - take for example the native six-plumed bird of paradise.

In response to the intense struggle for resources and attention in the jungle, the bird of paradise combines intricate moves with…to continue reading please subscribe now

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