How To... Craft Content for the Small Screen
In the midst of a mobile revolution, The Operators’ integrated director duo Scott Freeman and Ben Le Tourneau discuss how to tailor on-the-go content to any device, anywhere.
How much time do we spend on our mobile phones? Unsurprisingly, it's a lot. We spend almost 3 hours scrolling through some 178m of content every day. That’s about 86 hours – or 5km – of rigorous thumb exercise every month.
That's an intimidating amount of content to compete with. At least with a Shoreditch billboard you have fixed, independent space to beam your message to the masses. But on an Instagram feed or Snapchat…to continue reading please subscribe now
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