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How To... Make Vertical Videos with Verve

Jason Mitchell, creative director at production company The Connected Set, shares tips and tricks for coming up with compelling vertical video formats.

With Instagram adding 200 million daily users a year after launching its vertical-format ‘Stories’ feature, and first-mover Snapchat still reaching an impressive 187 million users daily (over 70% under 34 years old), vertical video has become mainstream.  For producers, publishers and brands now is the time to embrace this new format, but you’ll need a whole new toolkit to do it… 

It’s been two years since Snapchat’s “Discover” tab kick-started the professionalisation of vertical video format…to continue reading please subscribe now

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