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On My Radar: Zoe Jones

Zoe Jones, Digital Cinema Media's marketing & insight director, reveals her favourite Twitter account, which 90s TV staple she's revisiting and what the best film of this year is...

What’s the best ad campaign you’ve seen recently?

Rolex has a long association with cinema and has produced some epic, cinematic ads recently. Their latest features Oscar-winning directors Martin Scorsese, James Cameron, Kathryn Bigelow and Alejandro G. Iñárritu as they continue to push filmmaking boundaries.

It’s a really integrated campaign, the content is perfect to entertain cinemagoers before the film and it’s fantastic to see brands create bespoke content that really celebrates cinema and their…to continue reading please subscribe now

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