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On My Radar: Peter Drake

Peter Drake, ECD at Digitas London, reveals that his recent tech purchase is "like something out of 2001"; can't possible decide on his favourite TV show and suggests that being hungover is a good shortcut to the unconscious mind.

What’s the best ad campaign you’ve seen recently?

Obviously, Nike's Nothing Beats a Londoner campaign [below]. This is big, bold and brilliantly executed. This made me excited, and energised, and reminded me how great advertising can be. Full of confidence, wit, insight and executional ambition. Crucially, it created an aspirational and authentic connection, giving an identity to an instinctive feeling…

 

I also totally love the latest Ovo campaign [below]. For so long the liberal, environmental concerns have…to continue reading please subscribe now

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