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Dubai Lynx's Sandrine Huijgen on Creative Brand Collaborations

Co-founder of Cloudfactory, Sandrine Huijgen believes in close, early collaboration between brand and creative, which she thinks spells success especially if craft folk are involved from the get go.

As president of the Film Craft jury at Dubai Lynx 2018, Sandrine Huijgen will lead her fellow jury members in judging skill and artistry in 12 craft categories, including direction, production design, cinematography, editing, sound design and visual effects. One thing that Huijgen is certain about: technical excellence may be important, but it will not be enough on its own to win an award at this festival.

The winners will have done far more than…to continue reading please subscribe now

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