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How To... Hook International Audiences

As a Mexican director living in LA making multi-national, multi-cultural work every day, Rodrigo Valdes has got a few tricks up his sleeve.

I'm a Mexican director living in Los Angeles working for a different international market every day.  In any given week, I’m delivering a treatment for the Italian market as I review the post work for a big Mexican job, while studying the schedule for an upcoming US job.

I'm constantly challenging myself to make content that appeals to an international audience, no matter the location. Creating content with cross-cultural resonance is what I always intend to…to continue reading please subscribe now

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