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Which Ads Won the Super Bowl on YouTube?

Charlotte Morton, head of YouTube UK B2B marketing, on the commercials which scored a touchdown with Super Bowl audiences online.

It’s tricky to pinpoint exactly when the Super Bowl became a fixture in our calendars on this side of the Atlantic, but every year we see more and more people in the UK stoically staying up until the early hours of Monday morning to catch the big game.

But the thrill of watching two opposing factions of muscle-bound athletes repeatedly crash into each other is only ever half the spectacle of the…to continue reading please subscribe now

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