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Super Bowl: The Creative Rules Amazon & PepsiCo Followed

Neuro-Insight's UK CEO Heather Andrew analyses Amazon and Doritos' Super Bowl spots, questioning their imprint on viewer's memories.

This year’s Super Bowl saw the price tag of a 30-second ad slot rise to over $5 million, whilst viewership plummeted to the lowest level since 2009. With increasing scrutiny on advertising budgets, how effective were two of year’s most buzzworthy Super Bowl ads – from the brain’s perspective?


Amazon, Alexa Loses Her Voice

From the outset, the advert draws in viewers with an intriguing story arc – who will replace Alexa? Our brains love unravelling a…to continue reading please subscribe now

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