Super Bowl 2018: Musical Winners & Losers
MassiveMusic's creative directors pick apart the music from this year's Super Bowl spots; chartering which tracks elevated the work and which ads were left confused by their sound design selection.
The Super Bowl is a hotbed of sporting excellence and big-budget advertising, but sometimes we’re too quick to forget the slick use of music throughout the event. Just as we were captivated by The Eagles’ underdog heroics, we had our eyes and ears closely glued to the ways in which brands and agencies manipulated both massive hits and lesser-known masterpieces to develop their ads. We’ve been closely involved in Super Bowl projects in the past…to continue reading please subscribe now
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