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Isabella Parish on Production’s Positivity in 2018

The MD of 1stAvenueMachine London predicts a brave new creative future amid shifting relationships, changing platforms and disruptive technologies.

I love singing shrimps, gravity-defying cats and overzealous DIY, but mostly I love the fact that, despite the plates shifting in the client, agency and production company relationships, the creative production community is still making the best, weirdest and most beautiful advertising ever. 

 

At the beginning of 2017, I worried that our bravery had been stifled and that we would be paralysed by a double-edged sword of fear and change that could only produce bland content.…to continue reading please subscribe now

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