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The Way I See It: Nick Law

Having overseen R/GA's rise from a “poxy little digital production company” to a multi-award-winning creative powerhouse, the former feral kid from Sydney’s Northern Beaches is happy tackling the creative status quo - and always comes out on top.

As a child, Nick Law’s “limited ambitions” included playing rugby for Australia, but he soon graduated from tackling mates in the yard to tussling with typography, design, client briefs and ultimately the very definition of what makes a modern creative agency.

During his 16-year tenure at R/GA as Bob Greenberg’s right-hand man, he’s masterminded such innovations as Nike+ FuelBand and Beats Music for Beats by Dre, overseen the agency’s rise from a “poxy little digital…to continue reading please subscribe now

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Launched in 1990, it is the world’s leading commercials title, providing news, insight and inspiration for creatives internationally as well as being the foremost source of news and information for the creative community.

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