News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Is Masculinity a Toxic Issue?

72andSunny Amsterdam’s Laura Visco, the creative director who has helped AXE redefine notions of masculinity in its latest campaigns, explores the gender gap that no one talks about – and its implications for everyone in advertising.

What it means to be a woman has evolved significantly in the last 60 years. But that isn’t the case for masculinity. Although the conversation around gender has sparked a lot of healthy debate, the actual term is often only used when talking about women.

What about the other half of this equation?

The truth is, when we talk about gender issues we are often prompted to think about women’s issues. We tend to believe that men…to continue reading please subscribe now

Creative connections

  • 1 Companies
  • 1 People