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2017 in Review: Adam Grint

The Mill London's creative director takes a look back at the tech trends of 2017 and questions whether it lived up to being the year of VR.

How has technology impacted on the advertising industry in 2017?

2017 has seen the disruptive effect of technology on our industry become more tangible. There is also a realisation that we need to meet technological advances with creative-tech solutions; that this new marketplace requires a response that fuses technology with creativity to produce experiences that speak to people, especially younger generations, in a new way that doesn’t feel like overt advertising. 

Whereas 2016 was about testing the…to continue reading please subscribe now

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