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The Way I See It: Steve Vranakis

Google Creative Lab's executive creative director, Steve Vranakis, discusses goodvertising and motorcycle maxims for life.

Back when digital was but a gleam in analogue’s eye, Steve Vranakis got in on the act early, and subsequently was known wherever he worked as “the web guy”. On joining Google in 2011, however, he was surrounded by such top-flight tech talent he became the “least digital guy”, a lesson in humility he now values.

Despite his relegation, though, as ECD of Google’s Creative Lab, he’s proudly leading a “ragtag group of idealists and…to continue reading please subscribe now

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