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OOH: Science Fiction Becomes Science Fact

AR screens the size of skyscrapers are just one of the out-of-home innovations headed our way, says Steve Payne, director of insight and marketing at Kinetic UK.


Set in a dystopian Los Angeles in 2019, Ridley Scott’s Blade Runner is often cited as one of cinema’s most compelling visions of the near-future. 


As bounty hunter Rick Deckard, Harrison Ford is tasked with hunting down replicants (robots) that have become ‘more human than human’; the world in which he operates is high-tech, but to the point where boundaries between human and machine have blurred, calling into question the very nature of reality and our perception…to continue reading please subscribe now

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