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Say Nothing to Say Everything dsfsd

iris' deputy creative director Joel Lim on the power of words and using them - or not using them - wisely.

No one would argue that an ad’s first job is to get noticed. But to do that, does it need to drown the viewer in a torrent of words? Some smart fella said “less is more”, and I can’t help but think we need to pay heed to this a bit more.

This is truer than ever before. There are an estimated 5.3 trillion online display ads a year trying to make an “impression” in people’s…to continue reading please subscribe now

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