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How To...Transition from Films to Commercials

Director Matthew Michaud on why advertising offers him the perfect opportunity to develop his storytelling style.

For many directors, advertising is a stepping stone to getting their work on the silver screen... but for Matthew Michaud, it was the opposite. Having launched his career as a screenwriter and worked with Universal and Miramax Films on iconic films like The Black Line and Kill Bill, he fell into advertising seemingly accidentally. Following a stint writing screenplay pitches and drafting treatments, he decided to give directing a go, realising the style and format suited him much…to continue reading please subscribe now

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Launched in 1990, it is the world’s leading commercials title, providing news, insight and inspiration for creatives internationally as well as being the foremost source of news and information for the creative community.

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