How To...Transition from Films to Commercials
Director Matthew Michaud on why advertising offers him the perfect opportunity to develop his storytelling style.
For many directors, advertising is a stepping stone to getting their work on the silver screen... but for Matthew Michaud, it was the opposite. Having launched his career as a screenwriter and worked with Universal and Miramax Films on iconic films like The Black Line and Kill Bill, he fell into advertising seemingly accidentally. Following a stint writing screenplay pitches and drafting treatments, he decided to give directing a go, realising the style and format suited him much…to continue reading please subscribe now
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