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Simon West Reflects on 'The Boy in the Bottle'

Director Simon West reflects on how a 1995 Pepsi shoot led to massive props and a marriage proposal.

Director Simon West recalls flying to an idyllic island to squeeze a small boy into a giant Pepsi bottle for a hit 1995 Super Bowl spot – a job that led to a life-changing romantic decision...


The ‘boy in the bottle’ was part of a massive production line of comedy spots I was banging out at the time. After directing music videos for bands such as Mike & The Mechanics in the UK, I moved out…to continue reading please subscribe now

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