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We're the Superhumans: A Neuroscientist's View

Heather Andrew, UK CEO of Neuro-Insight uses neuroscience to show why we've all been enamoured by the Channel 4 ad.

Heather Andrew, UK CEO of Neuro-Insight


At this year’s Cannes Lions, the film Grand Prix was won by Channel 4 for We’re the Superhumans - the highly acclaimed and most shared ad for its coverage of the Rio 2016 Paralympics. Eliciting “the fastest Grand Prix decision ever made” the piece is a celebration of strength and energy. The narrative tackles the topic of diversity and equality in a bold and provocative way; designed to move people,…to continue reading please subscribe now

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