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How to Adapt Ads to Attract Mobile Users

Gravity Road's Mark Boyd suggests you scratch everything you know & start afresh when it comes to mobile adverts.

The prospect of this is so beguiling. Keep calm and carry on. Keep doing those ads we did before and get some chimp to wring it through an algorithm thingy and the TVC can be on my Nokia quicker than you can say ‘technological tsunami inbound’.

You could convert gilt-framed photos for Instagram... but should you? As a tired new father, I suspect the only reasons could be you are lazy, stupid or greedy. 

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