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How To... Nail Outdoor Advertising in 2017

JCDecaux's Ben Maher says we need to simplify, beautify & magnify when it comes to OOH & captivating consumers.

Targeting is an important part of life. People rely on it. It’s essential, for example, when you send a letter. Or when you’re at the fairground with that girl you really fancy trying to remember how to use an air rifle so you win the giant cuddly tiger. Or when you’re Diana Ross… 



…but in advertising? There’s such a thing as targeting too much and therefore losing out on brand fame. 

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