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Ted Royer: The Way I See It

Ted Royer, chief creative officer at Droga5, on a life spent collecting a raft of awards while sitting on the sofa.

Ted Royer, chief creative officer at Droga5 New York, loves to talk about how lazy he is. But if he really is as lazy as he claims, it proves that the best way to succeed in advertising is to spend all day napping and watching TV, while occasionally glancing at the mantelpiece as the awards pile up.

His cache of major gongs numbers more than 100, including D&AD Pencils, Cannes Lions, Webbys and the Facebook Awards’…to continue reading please subscribe now

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