ANZ Special: The Future Of Production
A scalable, multi-disciplinary model is key, says Damien Cassar, Engine Room Productions' creative lead & director.
As audiences continue to demand and consume everything at once through an increasingly singular funnel, production companies will more and more be tasked with making an increasing variety of work – advertising and non-advertising.
This great convergence means that production companies will become destinations for producing eclectic visual work in a variety of formats that entertains or informs audiences authentically and creatively. If anything, the increasing breadth of work will provide an opportunity for financial…to continue reading please subscribe now
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