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Dave Buonaguidi: The Way I See It

Dave Buonaguidi, CCO of CP+B London, reckons it’s all about good karma.

Born in ’64 and (temporarily) dead by ’78, Dave Buonaguidi was resurrected in the nick of time. He became a creative and in 1995 co-founded St Luke’s – a revolutionary agency co-op, where every staff member had shares in the company and a say in how it was run.

He helped the shop win huge clients with great work, including IKEA’s Chuck Out Your Chintz campaign, before leaving in 1998 to work…to continue reading please subscribe now

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