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Going Native: New York

Y&R global CCO Tony Granger lays down the New York law. Taken from shots 157.

There are unwritten rules about New York, e.g. never look a native in the eye or walk on the left. Tony Granger, global CCO, Y&R, shares the decrees and delights of the place you mustn’t call New York

 

What is the best thing about working in advertising in New York?

The scale. This city is one of the only places on earth where agencies can pitch for US$10, 15, 20m-plus in revenue.

 

And the…to continue reading please subscribe now

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