On My Radar: Claire Edmondson
The Steam Films director talks spots, stars and earning stripes as a woman in advertising.
Claire Edmondson's latest spot for Everlast deals with the issue of sexism in sport as a young girl weighs up the relevance of the term 'female boxer'.
Working in the realm of advertising, comparisons can be made with the director and how she sometimes may be referred to by her peers in the same vein. It's a subject she feels strongly about firmly believing that talent is talent, regardless of gender.
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