Francois Chilot Column: Craft Makes a Difference
Another new shots.net columnist takes a bow. Francois Chilot, president at cfp-e/YDA, on the importance of craft.
I was invited last September to speak at the Crystal Apple Festival of Creativity in Istanbul. The festival has been organised by the Turkish Association of Advertising Agencies (TAAA) for the last 25 years and this year was held under the theme “make a difference”. The choice of my presentation title was obvious; I just added a word to their line: “Craft makes a difference”.
Years back every festival in the world was only…to continue reading please subscribe now
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