News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?


    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Francois Chilot Column: Craft Makes a Difference

Another new columnist takes a bow. Francois Chilot, president at cfp-e/YDA, on the importance of craft.

I was invited last September to speak at the Crystal Apple Festival of Creativity in Istanbul. The festival has been organised by the Turkish Association of Advertising Agencies (TAAA) for the last 25 years and this year was held under the theme “make a difference”. The choice of my presentation title was obvious; I just added a word to their line: “Craft makes a difference”.

Years back every festival in the world was only…to continue reading please subscribe now

Creative connections

  • 0 Companies
  • 1 People