So, what’s digital supposed to be for again?
The digital landscape has changed so much. Simon Richings, ECD at AnalogFolk, explores where it's heading next.
What we’re talking about when we talk about digital has become almost impossible to pin down. The digital landscape is made of isolated islands of unrepeatable genius, so how should you navigate it when your clients ask for the next big thing? Simon Richings, executive creative director at the London office of independent global creative agency AnalogFolk, explores where digital might be heading next.
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