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Mark Lloyd

Mark Lloyd

3rd Jul 2019 Insight
How to... launch a new version of an old sport

How to... launch a new version of an old sport

To kick off this month's Sports Focus, Mark Lloyd, Strategist at sports specialist agency Dark Horses, examines how home fitness, rugby and football have been rebooted over the years - from Mr Motivator and spandex to personalised spin classes.

Mark Lloyd

Mark Lloyd

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