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Dave Sullivan

Dave Sullivan

26th Jul 2022 Insight
If you dare to interrupt, you’d better make it interesting

If you dare to interrupt, you’d better make it interesting

If you're trying to engage with consumers amid a barrage of content then bland, indistinct and boring social messaging won't cut the mustard. Dave Sullivan, Creative Director at Tribal Worldwide, assesses the three categories of brand communication.

Dave Sullivan

Dave Sullivan