Son shines for Tiger Beer
Tottenham striker and South Korea international Son Heung-Min stars in this new campaign for Singaporean beer brand, Tiger.
Theroux the looking glass
This music video of Louis Theroux performing his Jiggle Jiggle viral rap alongside US superstar Jason Derulo is a real thing that actually exists.
Premier League kicks of the celebrations
The English Premier League celebrates 30 years in a new campaign featuring a raft of footballing greats that thanks fans and highlights support for communities and wider football.
TAZO's rip-roaring regenerative ad
Edelman creates a fourth-wall-smashing spot that puts its money where its mouth is in regards to sustainable marketing.
adidas toes the line
adidas joins forces with artist Hebru Brantley in this colourful, chaotic animated commercial.
United wants you to skip the queue
In a cheeky spot making use of YouTube's 'Skip the ad' function, 72andSunny LA encourage viewers to bypass their 15-minute-long, uneventful line.
Rina Sawayama breaks free
Japanese-British singer-songwriter Rina Sawayama's new promo is a western-inflected, sci-fi-esque take on breaking free.
Sam Huntley's Nationwide tale of respect
This director's cut of VCCP London's campaign sees young footballer Aysia open up candidly about the range of emotions, both positive and negative, she feels when playing the game.
Son shines for Tiger Beer
Tottenham striker and South Korea international Son Heung-Min stars in this new campaign for Singaporean beer brand, Tiger.
Theroux the looking glass
This music video of Louis Theroux performing his Jiggle Jiggle viral rap alongside US superstar Jason Derulo is a real thing that actually exists.
Premier League kicks of the celebrations
The English Premier League celebrates 30 years in a new campaign featuring a raft of footballing greats that thanks fans and highlights support for communities and wider football.
TAZO's rip-roaring regenerative ad
Edelman creates a fourth-wall-smashing spot that puts its money where its mouth is in regards to sustainable marketing.
adidas toes the line
adidas joins forces with artist Hebru Brantley in this colourful, chaotic animated commercial.
United wants you to skip the queue
In a cheeky spot making use of YouTube's 'Skip the ad' function, 72andSunny LA encourage viewers to bypass their 15-minute-long, uneventful line.
Rina Sawayama breaks free
Japanese-British singer-songwriter Rina Sawayama's new promo is a western-inflected, sci-fi-esque take on breaking free.
Sam Huntley's Nationwide tale of respect
This director's cut of VCCP London's campaign sees young footballer Aysia open up candidly about the range of emotions, both positive and negative, she feels when playing the game.
Q&As and behind-the-scenes info on the latest and greatest commercials, shorts and music videos.
Tellingauthenticstories;the50familiesbehindCALM’sTheLastPhoto
Discussions around suicide are never easy which is why Amy Simmons, Integrated Producer at adam&eveDDB, had to be especially sensitive when creating their recent campaign, The Last Photo. Here, she explains how inclusivity, understanding and involvement were the cornerstones of this powerful piece of work.
Canesten undresses the truth about vaginas
We hear from AnalogFolk about a new campaign for Canesten which combines myth-busting with education to radically alter the way we approach vaginal health, embracing truths and destroying taboos.
How to eat a human
In terms of taboo, chowing down on one's own species leaves a nasty taste in the mouth. The Swedish Food Federation's mockumentary, Eat A Swede, justly deserved this year's Cannes Grand Prix win (Entertainment category) for its exploration of putting homo sapiens on the menu. Here, Adrian Botan, McCann Europe CCO and ECD/producer Markus Ahlm, reveal the ingredients behind the campaign.
How Joris Bacquet used AI to imagine Infinity
With his innovative music video for Azel Phara, Bacquet manipulated the world-generating possibilities of AI to create a narrative film that is both visually spectacular and question-raising. We spoke to him about how he became one with the machines...
How Anouk Jans and Togetherr burst the industry bubble
As part of our Taboo Focus, we speak to the people behind the Cannes-premiered convention-questioning documentary, Kill Your Darlings, about why now was the time to challenge advertising's modus operandi.
VMLY&R appoints Andrea Grodberg as global chief strategy officer
Former BBDO strategy leader and 10-year R/GA veteran joins VMLY&R to lead strategy for key client accounts including The Coca-Cola Company.
Vinnie Hobbs joins Union as staff editor
From Cardi B, Doja Cat, MGK, and Kendrick Lamar, to Audi, Nike, Hennessy, & McDonald’s, this agile editor goes with the flow.
Imperial Woodpecker signs director Joe Connor for US representation
Born and raised in England, Connor trained at the prestigious Royal Central School of Speech and Drama, where he graduated with a First Class Honour in Theatre Directing.
Ampersand expands offering with creator integrated services
To meet the agency world’s spiking need for premium short-form programming to fill pipelines for TikTok and YouTube Shorts, Ampersand has launched a “Creator-Integrated” division to service agency and brand clients.
Filmmaker Alina Montero joins Easy Mondays
Latina filmmaker Alina Montero has joined the roster of Easy Mondays for exclusive US spot representation.
- REVERSE celebrates patient empowerment with CareCredit
- CeeLo Green gets low with AmeriSave
- Builders Club and Nike partner for Nike Air Zoom Mercurial
- NSPCC brings inspirational stories to life
- Caviar signs Denisha Anderson
- Eats Everything come to Tell You What It Is
- #DoTheVapeTalk prevention campaign uses dance challenge to address serious topic
- Moen launches King Midas campaign
- Nick Bartleet directs time-warping launch film for new Oppo device
- Tito’s Handmade Vodka unveils Tito’s in a Can
VMLY&R appoints Andrea Grodberg as global chief strategy officer
Former BBDO strategy leader and 10-year R/GA veteran joins VMLY&R to lead strategy for key client accounts including The Coca-Cola Company.
Vinnie Hobbs joins Union as staff editor
From Cardi B, Doja Cat, MGK, and Kendrick Lamar, to Audi, Nike, Hennessy, & McDonald’s, this agile editor goes with the flow.
Imperial Woodpecker signs director Joe Connor for US representation
Born and raised in England, Connor trained at the prestigious Royal Central School of Speech and Drama, where he graduated with a First Class Honour in Theatre Directing.
Ampersand expands offering with creator integrated services
To meet the agency world’s spiking need for premium short-form programming to fill pipelines for TikTok and YouTube Shorts, Ampersand has launched a “Creator-Integrated” division to service agency and brand clients.
Filmmaker Alina Montero joins Easy Mondays
Latina filmmaker Alina Montero has joined the roster of Easy Mondays for exclusive US spot representation.
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YDA-winner Thomas Deknop gives us the lowdown on Binge Loving
Director Thomas Deknop picked up a Special Jury Prize in the Short Film (6 to 30 mins) category for his short film, Binge Loving at this year's YDA. Here, he talks about being obsessed with movies and stories, working with first-time actors and playing with genre conventions.
Bradford Young's superhuman story
Bradford Young is a DoP with an amazing pedigree of work behind him and, more recently, a director who this year picked up both two YDA Golds and a Cannes Lion Grand Prix for his stunning Paralympic spot. He talks to David Knight about artistic filmmaking, liberation and leaps of faith.
YDA-winner Katariina Aule takes us to see Heiki On The Other Side
Director Katariina Aule picked up a Special Jury Prize in the Short Film (6 to 30 mins) category for her short film, Heiki On The Other Side at this year's YDA. Here, she discusses the film produced by Nafta Films, talks about the best decisions of her life, trusting the process and future plans for the industry.
Kristine Tsui: A Few Of My Favourite Things
Bindery director and photographer Kristine Tsui talks us through some on-set, travel and always-to-hand fundamentals that make her working life a little easier.
Playlist: Matthew Prickett
We hear from Editor Matthew Prickett at Work Editorial about laying down in nightclubs, edit schedules and The Elizabeth Line.
On My Radar: Antonio Gomez-Pan
Final Cut Editor Antonio Gomez-Pan reveals that absurd websites, LA film museums and that Nicole Kidman commercial are all on his creative radar.
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shots' current new talent focus looks at the best and brightest coming through the ranks of advertising. But is the industry too obsessed with youth, and is advertising's 'cult of the new' attitude doing a disservice to the talented 'older' creatives? Nicky Bullard, Group CCO at MullenLowe London, aged 53 years, eight months and 13 days, gives her view.
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