We all love our phones a bit too much, right?
But this rather shocking and purposefully funny ad from Y&R Argentina questions our strange obsession with our digital other halves.
Moral of the story - according to the ad directed by Francisco Colombatti, Federico Aubone and Tomas Quartino - 'Look after your phone'... and your life.
Tomás Quartino, Francisco Colombatti, Federico Aubone
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