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Goodyear: Drive

What gets you pumped to work out, asks GSD&M in this new spot for tyre manufacturer Goodyear.

In celebration of its multi-year agreement with the NBA champions, Cleveland Cavaliers, director Jack Epsteen combines stock footage, live action and animation to compare the hard work and ambition of the players with the detail, accuracy and determination that goes into the making of each tyre.

 

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