Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

Honda: Designated Texter (DT)

April is Distracted Driving Awareness Month, and to raise awareness of this, Honda have released this cool spoof rap video prompting drivers to get their own DT (Designated Texter).

Created by RPA the spot addresses the issue that millennial drivers report the highest rates of texting (74 per cent) and checking social media sites (36 per cent) while driving.

Unlike traditional driving safety PSAs the video, which will be supported on social media via the…to continue reading please subscribe now

Creative connections

  • 1 Companies
  • 0 People
Advertisement
Advertisement