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Bulmers: 100% Irish Cider

Lucky Generals explore what it means to be 100% Irish Cider in their new ad for C&C's Bulmers Irish Cider, launching on St Patrick's Day.

Directed by Neil Gorringe of Moxie Pictures, the emphasis is far more on the '100%' than the 'Irish'. Whereas the similarly named 200% Irish launched by KFC this week doubled down on stereotypes faster than you could shake a shamrock at, this ad eschews this for regular…to continue reading please subscribe now

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