Advertisement

News | Insight | Inspiration

  • Log in
  • Subscribe ?

    Full access to shots.net including:

    • Full access to all news, interviews & insight
    • Manage video content
    • Create your own showreels
    • Follow people and companies and be alerted to new content posted on shots.net
    • Save and share folders
    • Full archive access
    • Access to Hotshots
    • Company Directory
    • People Directory
    • Breaking News stories
    • Newsletter x3 per week
  • Register ?

    Registered:

    • Breaking News stories
    • Newsletter x3 per week (restricted access to stories)
    • Company Directory
    • Limited access to news, interviews & insight

John Lewis: Buster the Boxer

It's time to dig out your Now That's What I Call Christmas album, order the turkey and start the countdown because as far as the UK is concerned, the official Christmas bell has been rung with the release of this year's John Lewis spot.

Called Buster the Boxer, John Lewis's 2016 offering has an amalgam of previous years' ingredients with animals, children, confused parents and, of course, a beautifully arranged and emotional soundtrack, all put together perfectly by adam&eveDDB, who are experts in the Christmas field. 

 

 

Directed by Blink's Dougal Wilson, a John Lewis veteran, with VFX by MPC London, the spot features a host of urban creatures who take advantage of a Christmas Eve-assembled trampoline to the consternation of Buster the dog who has to wait till Christmas morning to get his fix of bounce.

We'll have more insight into the campaign over the coming days, so stay tuned but as an extra Christmas treat, below, you can take a look at the advertising ghosts of John Lewis Christmas spots past.

 

Christmas 2007


Christmas 2009


Christmas 2010 


Christmas 2011 


Christmas 2012 


Christmas 2013


Christmas 2014


Christmas 2015

Creative connections

Did you know you can follow these creative connections? Follow any of the people or companies listed below to get regular updates whenever they are mentioned on shots.net. Simply visit their profiles and click the ‘Follow this person/company’ button.

Advertisement

Latest

Related

Look for the follow button…

Simply visit a person or company profile and hit the Follow button image“Follow this person / company" button to receive regular emails when they are mentioned on the website.

Advertisement
Advertisement