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ITV/The National Lottery: I Am Team GB

Here’s a chance to banish Brexit blues and ponder the notion of ‘togetherness’ as The National Lottery and ITV, with ITN Productions, release a jaunty integrated campaign encouraging us to unite in backing Team GB at the 2016 Olympics.

Created by London-based design studio Art & Graft, the beautifully animated spots are inspired by the paintings of Norman Wilkinson and, together with print ads and OOH, will follow the build-up to the Olympics' opening…to continue reading please subscribe now

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