A simple yet stunningly effective series of shots show the Brazilian city's numerous billboards in various states of decay following the billboard ban, set to the soundtrack of Gene Wilder's Pure Imagination from Charlie and the Chocolate Factory. As the sun sinks behind buildings on city's skyline, the strapline explains, "Because you like your movies with no interruptions we took away the ads." The overall experience is a beautiful blend of the magical with the nostalgic.