JC Penney: Wake Up

Issue 108/42

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About this video

Is it aliens? Zombies? The Apocalypse? No, it’s far scarier than that. It’s the sales. In this nod to 28 Days Later, Mike Long hikes up the hysteria levels as mass panic invades America, and all to reach that ultimate mecca of consumerism, the mall. We might laugh now, but come January that’ll be all of us.

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