IC! Berlin: Sunglasses

Issue 72/44

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About this video

A clever advert promoting IC's range of sunglasses. The advert depicts various trendy young people going through their everyday lives wearing sunglasses. Wherever the sunglasses happen to be, they always remain directly in the centre of the frame. Therefore when someone pushes the glasses onto the top of their head, the camera spins upwards following them, giving a bird's eye view of the unfolding events. Likewise if someone holds them by their side, the camera

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