Ikea: Metro

Issue 84/56

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About this video

This young man thinks he's super cool because he's laden with Ikea bags on the Moscow subway. Attracting attention and admiration of his fellow travellers, his sense of self-importance soars. Imagine his surprise when, exiting his destination, he sees hoards crowds of similarly Ikea-burdened people on the way down to the train. A second branch has opened above, you see. IKEA.

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