Prince Polo: Family Tradition
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About this video
Fiton’s picturesque advert joins Iceland’s beautiful landscape with family tradition and brings this popular chocolate bar into familial conversation just in time for holiday festivities. Evoking a strong sense of memory and nostalgia, Pegasus and former shots New Director, Runar Ingi, utilises saturated colours, magically dynamic lighting, and a dream-like speed. Building to the final tableau of a family gathered in a warmly-lit tent, the tagline reads, “Price Polo, part of
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