Fuze Tea: When This Meets That
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About this video
Nexus directors Smith & Foulkes created this animated film to launch new ice tea brand Fuze through Wieden + Kennedy London. “The campaign is based on the insight that everything great in the universe is the result of ‘when this meets that’. Simple," explains creative director Scott Dungate, "From when Big met Bang, to when Tea met Fruit, everything great is always a combination of things."
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