Gutenberg Networks have teamed with Adam&EveDDB to create a non-traditional golf advertisement for a revolutionary new club by Lynx: the Boom Boom 2. This TVC is accompanied by digital, print and social media executions that help introduce the club’s “Hot 1 Technology.” The spot avoids sensationalising the new tech and highlights the club’s USP (a heated head that increases pressure and transfer of energy to the ball) in a remarkably understated fashion. Rather
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