For the launch of its new CP3.VI Jordan basketball shoe, the brand created a live 'frozen' moment using a chain of LA Clippers point guard Chris Paul doubles in Venice Beach, California. The idea is based on a unique traction story of how the CP3 cuts through LA and the piece was shot by Biscuit Filmworks’ Andreas Nilsson through Wieden + Kennedy New York. As you can
Miami Heat basketballer Dwayne Wade believes he can fly in this spot from Ringan Ledwidge through Smuggler.
The Malloys shot this commercial on the courts and gyms of New Orleans, New York, Los Angeles and Beijing.
Jumpman is taken to the extreme in this Jordan spot from W+K New York.
Somewhere, someone is always getting better. That's the message in Matthijs van Heijningen's Rise Above commercial.
W+K are back with another testosterone-fuelled spot for Brand Jordan, courtesy of Rupert Sanders.