EA Sports Madden 13: Opening Sequence
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About this video
When NFL fans boot up their consoles this autumn, Baltimore Ravens linebacker, Ray Lewis, will deliver this speech. In the two-minute piece, directed by Jeremy Wabiszczewicz and Steve Brooks (post) through full service production company, Iron Claw, Lewis sits alone in a dark locker room sharing his insights into earning props and going for glory in the harsh conditions of league. The combination of live action, CG animation and the player's emotional engagement
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