When NFL fans boot up their consoles this autumn, Baltimore Ravens linebacker, Ray Lewis, will deliver this speech. In the two-minute piece, directed by Jeremy Wabiszczewicz and Steve Brooks (post) through full service production company, Iron Claw, Lewis sits alone in a dark locker room sharing his insights into earning props and going for glory in the harsh conditions of league. The combination of live action, CG animation and the player's emotional engagement
A father/son relationship is put to the test in this spot from Moxie Pictures director Martin Granger.
Having recently won his first Tour since 2009, Tiger Woods goes head to head (minus the cap) with Shaquille O'Neal.
Sometimes a nudge and a wink just isn't enough when it comes to hinting about your perfect Christmas gift.
Supply & Demand director Josh Taft brings out some sibling rivalry for the launch of EA Sports' latest NFL game.
Stars of FIFA 12 get streetwise this March swapping the stadium floodlights for the urban jungle to Free Your Game.
Get ready for a trip down memory lane in this montage of classic American families with added NFL branding.