Big ambitions lead to big things for the little people in this spot for Chinese sports retailer 361 Degrees.
Remember when the bigger your sideburns were, the cooler you were? Er, us neither. Markus Walter goes back in time.
Ever feel like you might be in the wrong job? Robert Nylund helms this fishy spot produced by Cobblestone Hamburg.
How many times did you hit the snooze button this morning? Jonathan Gurvit directs through DDB Argentina.
Getting the groceries will never be the same after Simon McQuoid pimps mum's ride in his 30-second commercial.
Imperial Woodpecker's Simon McQuoid shows the development of priorities in this spot through Deutsch.
Hungry Man director Steve Hudson explains the pitfalls of pulling a 140 tonne chimney down using Volkswagens.
Hungry Man and VW realised the best way to showcase the power of the Amarok truck was to destroy stuff.