Ray-Bans: Bug
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About this video
Directors William Campbell and Will Johnson of production company Gentleman Scholar have shot a new online video for Ray-Ban's Never Hide campaign called Bug. The piece follows a young Russian couple on an adventure into an abandoned house where they stumble upon a bug metamorphosing into a very unusual creature. Utilising the 'found footage' trope beloved of horror films the spot is an unusual but interesing piece of work for the brand. As the
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