Directors William Campbell and Will Johnson of production company Gentleman Scholar have shot a new online video for Ray-Ban's Never Hide campaign called Bug. The piece follows a young Russian couple on an adventure into an abandoned house where they stumble upon a bug metamorphosing into a very unusual creature. Utilising the 'found footage' trope beloved of horror films the spot is an unusual but interesing piece of work for the brand. As the
Three vibrant spots from Ray-Ban's 'Never Hide' campaign. Extreme and colourful, just the way we
Nearly a thousand people popped into the Ray-Ban Never Hide Booth at this year's SXSW
Bursting balloons, trashing cars - the verdant vandal in this spot is causing havoc.