Move over Mario... Smuggler's Adam Berg directs this platform-inspired spot showing us that life is the ultimate sport, through Wieden + Kennedy Portland with VFX led by MPC LA with the NY and London offices. The film promotes Nike's message that "if you have a body, you are an athlete" as part of it's Nike+ revolution. Measure your score against yourself, your friends and the world with
It's not London, England that is the focus of this spot by Lance Acord released to coincide with the Olympics.
Director-DP Ellen Kuras cuts between game time and training to highlight the importance of speed in performance.
The Miami Heat won the NBA finals on Thursday night and apparently LeBron James' ring was always destined to fit.
Maverick filmmaker blows sports brand's budget on round-the-world trip with friend (and has a blast).
What can the system do for you? It's more a case of what can't it as celebs tell us why they're endorsing the plan.